All things Festival
Here is a letter that was sent out to our supporters in December. If you would like to be on the front lines and be one of the ones who hears these updates first, please consider signing up to be an ami today! I send regular updates about what is going on behind the scenes to all of our supporters.
December 21, 2017
We have a lot of things going on and most of them are great! We also have a few opportunities that I wanted to share. The bullet points below are brief, just want to keep you in the loop.
Our lineup is complete, with musicians from 21 different countries (will be released in February – stay tuned). We have committed more money this year than ever before to musicians and street animation (over $280,000, compared to $250,000 last year).
We have great opportunities for new sponsorship exposure this year. We have a $10,000 package that will receive over $75,000 worth of radio advertising alone. We have another opportunity to receive a TON of media exposure, branding and consumer engagement with a new technology that we will be rolling out with LUS Fiber next year. Interested? Know of any companies that might be? Contact us
Our Marketing Director, April Courville, recently resigned to pursue a new, exciting opportunity. We wish her the best and are grateful for all of the work she has done over the past several years – she left some big shoes to fill…
Our new Amis campaign started last month and so far, has been going well. You may have seen the signs around town and the commercials on the tube. A huge thank you to Neekee, Paul and Taylor for allowing us to share their stories. If you haven’t renewed for next year yet, click here and do it now – Let’s Own the Moment!
Liam Doyle has joined our team as our new ADA coordinator. He will be focused on accessibility throughout Festival Grounds. He has been doing good work as the Disability Affairs Coordinator for Lafayette Consolidated Government and we are looking forward to working with him.
We have a new mobile app provider and have recently begun the development of our brand new app. We will have dedicated features focused on sending Festival patrons to the businesses that support us…
Overall fundraising so far is going well, but we still have a long ways to go. If you are curious, you can see our progress on all programs by clicking here. Our goal is to hit the top of each bar shown before Festival begins. If you would like to be a part of what brings the world to Lafayette, choose the program that is right for you by clicking here!
I will be a guest on Jan Swift’s “Discover Lafayette” podcast in a couple of weeks. Be sure to tune in to hear more about everything else we have going on.
That’s it for now – I will circle back after the first of the year.
From all of us at Festival, Joyeux Noël et Bonne Année!
Executive Director I Festival International de Louisiane
Bonne Fête au Festival! 32 ans! Festival International de Louisiane
April 25-29, 2018